If you are starting fresh on Social Media or just trying to build your brand, you are probably wondering how to organically get more followers on Instagram. The only truly valuable Instagram followers are real people who care about and engage with you and your brand, not buying followers or bots. That technique won't do you any favors in the long run, and definitely won't get you any sales or drive to your website. Check out this guide to learn how you can grow Instagram followers organically.
Come Up With A Good Marketing Strategy
If want to be effective on social media, especially Instagram, you should always have a clear and thought-out plan. Getting followers is a good beginning goal, but they alone won't create a successful Instagram account. Your goals should always be a bigger plan that connects to your business strategy and social media objectives. Try to ask yourself the reasons why you want more followers and what you ultimately wish to accomplish. Such as, increasing brand awareness, boost sales, or help drive traffic to your website. Staying focused on these long-term goals will help keep your Instagram account consistent. It will also allow you to build and keep a loyal following.
Find Your Target Audience
Finding your target audience is super important when it comes to social media. This allows you to know who exactly is viewing your content, where they are from, how they use Instagram, what products they are interested in, and so much more! Knowing your target audience, you can craft content to connect to them and even know the best posting times for your content to go out. This will also help you consistently deliver content that will keep your audience engaged for a long time!
Consistency and Brand Aesthetic
No matter what look and aesthetic are going for, it's important to maintain a consistent brand voice, personality, and look. Your posts should be easily recognizable at a glance. Try to think of your Instagram grid as one cohesive unit. So it's always good before going into social media what you want your content "look" to be. Keep in mind, that you can always utilize stories to share content that doesn't quite fit the look and feel of your main feed. Or have a certain highlight section just for those posts!
Write Compelling Captions
Like many social platforms, Instagram is a visual experience, but great Instagram captions can help you obtain more reach and engagement. Always putting the most important words up front will entice the user to keep reading. Or asking a question in the caption is a great way to get increased engagement and make your account more visible to more people. Studies have shown that incorporating emojis can make you appear more relatable and enticing. If you aren't sure how long a caption should be, it's totally okay to test what length works best for you and your brand.
Post Consistently
Your followers want to see content from you! That's why they decided to follow you in the first place. When users interact with your posts, those engagements tell Instagram's algorithm that your content is valuable and then that content will boost your reach. Studies have shown that posting anywhere from 3-5 posts per week is a great spot to be in when trying to grow organic followers while keeping your current followers happy at the same time.
Use Relevant Hashtags
Hashtags are the only searchable words within your caption, so making sure you always incorporate hashtags is a great way to get more Instagram followers organically. Keeping them relevant helps people find your brand and your content. You can currently include up to 30 hashtags in an Instagram post, but don't go overboard. Instead, do some experimenting to learn how hashtags work best for you and your account.
Although there's so much more that goes into organically growing, this is a great starting point. With these 6 tips and pointers, you should start to see some growth once you implement these into your business plan. Remember that social media is a long-term strategy and you won't see growth overnight. Organic growth does take time alongside many trials and errors until you find what works best for you and your brand.
That's why we always recommend hiring a professional company to help you find the best strategies and implement them for you! Reach out to us today if you are ready to get started and start growing a following on social media! With many different plans to choose from, The Social Robin has a social media marketing strategy for you!