Social media is potentially one of the most resourceful and powerful tools your business has. With the proper social platforms and profiles, you can connect with your audience on a deeper level and build a better brand reputation while generating more traffic to your site. With so many other companies/competitors, it can be difficult to stand out, so choosing the right content and photos are essential. So, how do you choose and create the best social media photos for your business? The following tips will help.

Learn the Basics of Good Photography

Learning the basics of photography will go a long way when trying to stand out from the competition. In some cases, a good option will be to simply hire a photographer to do the work for you. Professional headshots are more appealing on socials like Twitter and LinkedIn. In the event you want to try to master this on your own or take photos of items, you should always remember to light the space correctly. Make sure the spot you choose to take photos is properly lit by natural lighting.

Using appropriate angles can help you get a different perspective for your photo. Creating symmetry is a big deal in photography. Using the "rule of thirds" is helpful to remember. Imagine your photo is being split into thirds, both horizontally and vertically to ensure there's plenty of white space surrounding the object in the photo.

Always highlight the brand or business wherever possible. It's always a great idea to implement parts of your brand image into your social media photos. Brand colors, as well as logos, can work well here, particularly if you are snapping photos for certain platforms like LinkedIn.

Editing and choosing the ideal photo is also another essential part of creating great content for your business. You can crop your images to get rid of anything you don't want in the photo, and use filters available on platforms like Instagram. Don't go overboard with editing though, so your photo can still look natural.

Finding Your Personality and Aesthetic  

A brand aesthetic refers to the visual look and appearance of your content. It helps build and establish a tone, mood, or style to demonstrate your personality. Creating a brand aesthetic is also a great way to align all your social media and build consistency within your brand. Having a unique style can also help you differentiate from competitors as well as a great first impression and potentially attract followers. Here are 3 great key points when trying to build your brand personality and aesthetic.

  1. Understand your business and audience - The clearer you get on your identity, the easier it will be to establish an effective look.
  2. seek design and style inspiration from other brands - While you don't want to copy or steal another brand's style, it's okay to figure out what you like and don't like when finding your brand's personality.
  3. Choose a color palette that makes a statement - People tend to associate certain colors with different feelings and moods, so pick a color palette that best represents the tone of your brand.  

Bringing Your Vision to Life

Once you have a good idea of how to take great photos and choose the general aesthetic/colors for your business, it's time to start posting and bring your vision to life! Once you've selected and edited the photo you wish to choose, decide which platform to post it onto. When you have narrowed it down to a specific platform, come up with a catchy and engaging title that matches the corresponding photo and press upload! You did it!

Maintaining a consistent brand identity can be challenging on social media at first. However, establishing a social media presence helps make your company more trusting and brings in more potential business. Whether you are taking photos or trying to come up with a vision for your business, as long as it's authentic and you're having fun with it, there is no wrong way to go about creating and choosing the right photos for your social media. Remember to stay true to who you are and what your business stands for, and people will naturally gravitate towards your brand.

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