Social media has always been a powerful tool for many people to connect with friends and family, obtain jobs, and even help build their businesses. Although using social media to promote your business is a bit different than using it as a personal outlet for entertainment, there are some similarities that can help you utilize some great strategies for helping your small business. Social media is powerful and once you learn how to use it, it can serve as a valuable tool for your business!
Let's look at a few key points when deciding how to use your social media to benefit you and to help bring success to your business.
Utilize the Right Platforms
To start, you want to make sure you're on the right platforms for your specific target audience. For example, if you are running a small Etsy shop for handmade goods such as jewelry, your best bet to promote your business and build a following will be Instagram or Pinterest. We recommend taking some time to develop a client persona and hiring a professional to help guide you in the right direction when it comes to choosing which platforms would be best for your business.
Aside from being where your target audience is, you should also put into consideration what kind of content will help your brand stand out the most. For instance, if you sell a physical product like jewelry, make sure you showcase the product on an image-sharing platform in a creative and fun way. Allowing yourself to meet your target audience on a platform and being accessible to answer any questions they might have about your product is a good tool to take advantage of as well.
Remember to Be Engaging
This one might seem a bit obvious, however, to invite engagement you must receive it. Always checking and responding to comments is a great start! When it comes to your actual content, asking the audience questions using polls and questionares is a great way to get your audience to reply to. This also means you should always make it a priority to be engaging with your audience. By also reacting to others posts and following people who follow you will encourage people to interact with your accounts.
Engagement is awesome because not only does it help get your brand in front of more eyes, but it allows you to develop trusting relationships with your target audience. Social media allows you to get to know your audience more on a personal level and making an effort to get to know people will make them want to learn more about you as well!
Add Your Personality
How you choose to present your business on social media is completely up to you! Don't be afraid to stand out and let your personality and brand shine through in your content. Getting more personal reminds your audience that you are a real person with real people behind your company.
Of course, remember to keep it professional. However, that doesn't mean you have to be boring! Using emojis is a great way to help connect with your audience and let your personality shine through! Play around with a few options such as jokes, tone of voice, emojis, inspirational quotes, etc, until you find a way that works well for your personality and brand. As long as you are staying true to who you are, your audience will appreciate your uniqueness and will be more likely able to convert them into customers!
Keep Track of Interactions With Other Influencers
When you are starting to build your online presence, you might want some help getting your name out there. Thats where influencers come in! Marketing through influencers is a great and useful tool for putting your brand in front of more people. Building a connection with an influencer that would like to help promote your business will increase your chances of growing and becoming more successful.
However, this does take time to build trust and might not be the best approach within a small business first starting out. We just wanted to include this option since it has been proven to work really well when the right people are connected with each other!
As you can see, there's quite a bit that goes into actually creating a successful online presence as a small business. While you might be doing fine with just a website, social media is a great resource to take your business to the next level. With these tips in mind, you have a great start to becoming the most successful your business has been and stand out from the competition! As always, if you need help reaching some of these social media goals we'd love to help you! You can visit our website to get professional help with your social media!
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